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To Market
Civic and Community Involvement
Are you a member of the local chamber of commerce? You might want to
consider joining and getting involved. It could mean more business clients
and marketing opportunities.
While you may be hesitant to take precious time away from your business
to get involved in volunteer, civic, community or even pro bono activities,
it pays to seek out some way you can give back.
The pay may not be in dollars, but you will be rewarded for your time in
other ways. This could come from vital contacts made while becoming involved
in community or civic functions. It could mean subtle, but important,
exposure for you and your business. It never hurts to be seen and get your
name out there.
You will also reap the benefits of sharing information with others who
view you as an expert in your field. You may gain personal satisfaction in
knowing you are helping those in need.
Since networking is one of the most important marketing functions you
can do for your business, joining a local organization is a great way to
increase your networking and contacts.
Your city’s chamber of commerce is a good place to start because you
will meet community and business leaders. You get to know the owners and
managers of other businesses and understand their business needs and
strategies. This can help in selling your services in your community or
result in important referrals elsewhere.
The best rule of thumb for getting involved in an organization,
is to participate in something with meaning to you and that you enjoy—then
get to know the people. By becoming a part of your community, not only will
you meet new individuals, you will add to your company’s goodwill.
If you do gain business and succeed in
servicing those you meet along the way, remember to seek out ways to share
your good fortune by giving back. Soon you will be viewed as a community
leader.
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