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Civic and Community Involvement

Are you a member of the local chamber of commerce? You might want to consider joining and getting involved. It could mean more business clients and marketing opportunities.

While you may be hesitant to take precious time away from your business to get involved in volunteer, civic, community or even pro bono activities, it pays to seek out some way you can give back.

The pay may not be in dollars, but you will be rewarded for your time in other ways. This could come from vital contacts made while becoming involved in community or civic functions. It could mean subtle, but important, exposure for you and your business. It never hurts to be seen and get your name out there.

You will also reap the benefits of sharing information with others who view you as an expert in your field. You may gain personal satisfaction in knowing you are helping those in need.

Since networking is one of the most important marketing functions you can do for your business, joining a local organization is a great way to increase your networking and contacts.

Your city’s chamber of commerce is a good place to start because you will meet community and business leaders. You get to know the owners and managers of other businesses and understand their business needs and strategies. This can help in selling your services in your community or result in important referrals elsewhere.

The best rule of thumb for getting involved in an organization, is to participate in something with meaning to you and that you enjoy—then get to know the people. By becoming a part of your community, not only will you meet new individuals, you will add to your company’s goodwill.

If you do gain business and succeed in servicing those you meet along the way, remember to seek out ways to share your good fortune by giving back. Soon you will be viewed as a community leader.

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