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To Market
Promotional Exchanges
Advertising and marketing expenses can add up in a hurry. How can
business owners bypass the huge cost of promoting their business and still
get the word out to potential customers?
Promotional exchanges between business owners is
one way to help defray advertising costs. Simply put, a promotional
exchange is any device used to help promote someone else’s business while
they promote yours.
Exchanging hyper links or banner ads with another Web site for the
mutual benefit of both parties is an example of a promotional exchange.
Many sites charge for advertising, but in a link exchange you place another
site's ad on your site while you enjoy a link to your site on theirs.
For instance, I wrote an article with a generous byline and link to my
Web site that was placed on a site offering e-commerce strategies for the
home-based business owner. Readers of the article can freely link from that
site to mine.
In turn, the owner of that site offered me some free content with a link
to her site listed at the end of that article. Thus we both benefit on
advertising and it did not cost us anything.
The two sites need to complement each other. Since I offer communication
strategies to include marketing for entrepreneurs and small businesses, the
exchange of links was a nice fit.
Think of business owners you might approach
about swapping ads in print such as a newsletter, or online. In addition to
reaching more customers than you would have on your own, it also creates a
nice referral system.
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