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To Market - by Terri Mrosko
Your Professional Image
Maintaining a professional image is the most important thing you can do
for yourself and for your company.
With the advent of "casual dress" days and the influx of
away-from-public-view dot-com companies, you would think the "dress
for success" concept is passé.
Not so, says certified image consultant Pat Bayerl
of Bayerl & Associates. She says the dress
for success principles still apply in today’s business world and remain
virtually unchanged from years past.
Bayerl states that 55% of judgments are made
based on what is seen visually, as opposed to 38% based on voice and the
message you give. That means what you wear or how you are seen is the most
important factor in making the right connection.
The same holds true for your company’s image as well. Any materials you
send out need to maintain that professional image to enhance your marketing
strategies. Your image is your livelihood.
You need to set yourself apart from both the competition and your
clients. You need to convey your integrity, credibility, and power in
others’ perception of you and your company.
Bayerl offers some quick tips when in public:
Don’t adjust yourself (clothes, hair) while speaking. It diminishes
your personal power.
Always dress better than your clients.
Dress to where you are going in your career, not where you are now.
Jackets say "successful."
Out of style says "lack of success."
Monochromatic from head to toe means higher stature, respect.
Dressing for success doesn’t take money;
it takes knowledge.
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