Newsletters as a Marketing Tool

To Market - by Terri Mrosko
Newsletters as a Marketing Tool

There are many ways to get the word out about your company—what you do, what products and services you offer—and a regular customer newsletter is a good example of communication as a marketing tool.

Knowledge is awareness and power. Make sure your existing customers and potential clients know what your business is all about. This puts the power in your hands—you decide how, when and what your customers need to know.

Newsletters can be quarterly, monthly, bi-monthly, weekly or bi-weekly. Newsletters can be two, four or even eight pages and longer.

Newsletters can be black and white or color and contain graphics and pictures especially chosen for your company. Image can say a lot about your business.

Newsletters can be faxed, e-mailed, distributed at networking functions or mailed the good old fashioned way.

Newsletters can be stuffed in envelopes or designed as a bulk mailing for an easy and cost effective way to deliver your business news to clients. The content can be written by you or by an outsourced group such as our communications service.

We can help you determine design and content layout, frequency and timing of delivery of your newsletter. Once you decide your schedule and format, it is best to keep it consistent to add to your company’s credibility. Your newsletter is a reflection of your business.

You can track customer readership via “bounce back cards,” coupon redemptions or prize giveaways.

We can provide a one-time template or manage your ongoing newsletters for you. Contact us today for a consultation on how we can help develop a newsletter that represents the way you want to do business.

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