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Creating a Signature Tag
A quick and easy way to market your Web site, business, or announce a
new product or service is to include a signature tag line at the end of all
e-mail correspondence.
Many e-mail systems offer this feature. Check your mail center
administrative features and look for instructions to create a mail or auto
signature file. You can usually create several and just keep changing the
default depending on your current marketing needs.
It is wise to keep the signature tag fresh and new, or continuously
recycle ones you've used before. If you use the same one over and over,
some of your frequent correspondents may not take notice.
Announce give-aways or free items like e-zine subscriptions, changes to your Web site or career
information and advice. Come up with a unique and catchy phrase that
associates your business with something clients and potential customers
will remember.
Be sure to include contact information such as a phone number, fax
number, e-mail address and URL address after your signature and title
and/or company name. A brief explanation of what your company does is
helpful and can draw attention to your services.
Don't stop at e-mail tag lines. Always
include a tag line on any articles you may write and add a
signature identification to your advice when posting in an online
forum. Always remember to include your Web address. It is guaranteed
traffic to your site.
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Copyright 2007 Enhanced Communication - All rights reserved.
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